Pics of pretty plastic

Shots released this week of the guitars for Rock Band: The Beatles and the turntable controller for DJ Hero. Purdy.

Oh Activison, why must you be so eeeevil?

I've been quite looking forward to seeing this fall's DJ console games compete head to head, as they both seem different enough from each other to appeal to different types of music fan and/or gamer. But did Activision -- who publish GH, and therefore cannot be totally evil, right? -- really buy out a rival developer to make sure that its DJ Hero will be the only contender? What's going on, Gamestop?

Now yet another company is taking the Guitar Hero and Call of Duty publisher to court. Tuesday evening, Scratch DJ Game LLC, publisher of the forthcoming Scratch: The Ultimate DJ, filed a legal action accusing Activision of various misdeeds. The LLC is a joint venture between DVD distributor Genius Products and audio-equipment manufacturer Numark Industries, who commissioned indie shop 7 Studios to develop Scratch to try to break into the rhythm-game market.
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[The suit] alleges that "Activision has engaged in intentional interference with contract, breach of contract...and misappropriation of trade secrets obtained from Genius to purchase 7 Studios, which is under contract to develop the much-anticipated new hip-hop video game, Scratch: The Ultimate DJ." (Emphasis added.) The buyout, which had not been publicly announced, is already complete.

The whole case is a mess and it's far from obvious who's right and who's wrong, but it's still disheartening to see corporate shenanigans and lawyers decide what kind of innovation can be possible in music games, as well as in the music business per se. Bring the beat back!

Don't sweat the technique

The Daily Swarm is all over your DJ Hero/Scratch: The Utimate DJ games news these days. Both titles arrive this summer, with brand new large chunks of plastic with which to decorate one's living room.

The headline is a little TMZ-esque, but "DJ Hero gets Z-Trip and DJ Shadow Tiesto" sho is grabby. "Mixmaster Mike: Scratch Will Be Bigger Than Guitar Hero" is cockier than I'm sure Mike intended. What's the actual news?

Well, Daft Punk are said to be involved in DJ Hero somehow (did you know they're doing the soundtrack for Tron 2? The first Tron is a touchstone childhood memory for me so I feel strangely invested. I think it contributed to why I've played Ultimate Frisbee since my teens). Anyway, Activision will ship 1.5m units in June, no doubt with a flashy ad drive. Word has it that DJ Hero will focus more on mixing tracks in real time, and Scratch will be more about, well, scratching. From Kotaku:

Improvisation occurs in another of the Scratch’s segments, as portions of the note highway will encourage turntable tricks, not just button presses. This is where the "chika chika fantasy" comes in, with some 15 to 20 tricks available on the controller’s spinning wheel. The DJ will be able to throw in sounds from a pre-picked "battle record" which can be packed with custom beats, quirky sound effects or even custom-recorded sounds via a USB microphone.

Artists with original or licensed tracks in Scratch include - in order of my personal interest - Gorillaz, Eric B. and Rakim ("Don’t Sweat the Technique", swheet!), Beastie Boys, Run DMC, Deltron 3030. Oh. and Karaoke Kanye.

Short calls and long views

Ran into two contradictory headlines on music games over the weekend. The Motley Fool (I had no idea they were still around after dotcom era 1.0) goes with Activision is Music to My Ears, reporting on the Guitar Hero publisher's holiday quarter net profits of $429 million, adding:

The company doesn't break out sales or profits by product line, but it was happy to announce that Guitar Hero III has passed the $1 billion sales mark. Guitar Hero: World Tour was the best-selling console game of the quarter, dollar for dollar. And Nintendo may rule the handheld sales charts in number of units shifted, but Guitar Hero: On Tour collected more money than any other handheld game in 2008.

See a pattern here? So do Vivendi-Blizzard's management, and the analysts following the company. In that conference call, the best-selling PC game franchise World of Warcaft was mentioned 15 times, and the equally successful Call Of Duty 20 times. Guitar Hero got 47 mentions, plus another nine for the upcoming Metallica expansion -- more than even "sales" (27 mentions).

The author also notes that Europe is just getting started on GH and RB, that penetration in Japan is a possibility, and that Activision Blizzard "will live and die with the Guitar Hero franchise."

So it's all coming up roses until I see Music Games Fall Off a Cliff, in reference to a Silicon Valley Insider article titled Guitar Zero: Gamers Growing Bored Of Music Games. The horror! Apparently earnings at Viacom (owner of MTV and Rock Band) are being dragged down by a sales slump in RB, and that Activision is even more poorly placed to deal with the apparent collapse because it was "doubling down" on music games, hyping more GH titles and the upcoming DJ Hero. The SVI piece includes:

We're a bit surpised at how quickly music game sales are falling, but not by the general downturn. Two factors at work here: First, music games sold so amazingly well the past few years the market is approaching its saturation point ... Music games were, basically, a very 2008 sort of fad. And all fads come to an end."

I'm with the Motley Fool on this, and find the SVI analysis to be very narrow. No mention of the suddenly alarming economy and the effect it might be having on entertainment industry revenues; no mention of the massive popularity of downloaded tracks and song packs to GH and RB; no mention of this year's Beatles game, which will grow the rhythm games market to include all sorts of people who hate Aerosmith and/or Metallica; and the fact that music games are ruling the PS2 charts, still the most widely owned console in the world. And these are just the most obvious blind spots. Music and video games are going to continue to expand each others' overall businesses in ever more harmonious and lucrative ways. There's a bigger picture here that post-holiday-season sales drop-offs are not going to reflect adequately.

Well, he's paid tha cost

Snoop Dogg -- I'm so old I saw him live at a club in London when there was an extra Doggy in there -- is coming to Rock Band as part of a global-MTV-media-mega-deal that includes a weekly late-night variety show called "Dogg After Dark" set in an LA nightclub, an album with Dr Dre and Pharrel titled Malice in Wonderland, and "bringing hip-hop to" the Rock Band download store (fo'shizzle? I guess the Beasties don't count, huh*). No details on which tracks yet. The D-O-double-G indulges in a little Dali-esque third person license in the press release:

When [MTV overlord] Van Toffler and I sat down boss to boss, a global quintuple threat takeover was masterminded. The world of entertainment keeps changing, we felt it was the right time to let Snoop Dogg back on MTV so we could continue to run thangs (sic) with music, movies, DVDs and bring hip-hop to 'Rock Band'.

Word. So, hip-hop on RB. With DJ Hero set for release this year, we might finally be seeing a little musical/racial diversity in the rhythm game space.

*I picked up the remastered reissue of Paul's Boutique tonight. It's 25 years young and phatter than ever. I'm hearing layers and undertones on the CD that'll never make it through an MP3 compression. Sometimes only the best will do.