This is a fantastic article from a Hypebot series in which indie music sector professionals are asked, "In this fractured media landscape, what is working? What outlets and tools are helping your artists build an audience?" The guys at Asthmatic Kitty give one of the most lucid and positive responses you'll ever read to this kind of question. Not going to summarize here, except to concur with them that the frequent and spectacular failures of "sprinters" should not be distractions to the "marathon runners" -- even asthmatic felines. As Mr Colbert would say, "These guys get it!"
Monday, February 16, 2009
Indie label Asthmatic Kitty on "What is Working?"
This is a fantastic article from a Hypebot series in which indie music sector professionals are asked, "In this fractured media landscape, what is working? What outlets and tools are helping your artists build an audience?" The guys at Asthmatic Kitty give one of the most lucid and positive responses you'll ever read to this kind of question. Not going to summarize here, except to concur with them that the frequent and spectacular failures of "sprinters" should not be distractions to the "marathon runners" -- even asthmatic felines. As Mr Colbert would say, "These guys get it!"
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